5150 Taps Former Merrill Lynch Leader

    John “Launny” Steffens brings fund marketing and distribution expertise to newly launched firm.

    Phoenix, Arizona – June 2021 – 5150 Digital Marketing Group announced that John “Launny” Steffens has joined its Strategic Advisory Board. Mr. Steffens is the Chairman and Senior Managing Director of Spring Mountain Capital, a private investment firm specializing in alternative asset management. Prior to Spring Mountain Capital, Mr. Steffens spent 38 years at Merrill Lynch, holding numerous senior positions, including Vice Chairman of Merrill Lynch & Co., Inc., and Chairman of the U.S. Private Client Group.

    “We could not be more honored to have Mr. Steffens join our Strategic Advisor Group. I am not sure there is anyone in the industry with the marketing experience and investment success of Launny Steffens,” said 5150 Founder and CEO, Joe Worden.

    During his time at Merrill Lynch, Mr. Steffens built and led one of the largest and most successful advisor groups in the history of Wall Street. Aside from building Merrill’s “Thundering Herd,” Mr. Steffens is also credited with the shift in marketing focus that propelled ML from $200 billion to nearly $2 trillion in AUM.

    “As the industry continues to shift away from traditional distribution tactics, it will be interesting to watch 5150 incorporate their strategies on relationship marketing, fund distribution, and investor relations into their digital platform,” Stated Mr. Steffens

    As the financial services industry continues to be transformed by digital distribution technology, many small to medium-sized firms have found themselves on the outside looking in with available solutions either too expensive or difficult to manage. Leveraging a subscription-based, shared-cost approach, 5150’s martech platform provides data-driven marketing and communications without the cost, integration challenges, or additional staffing required by other solutions.

    5150’s strategic advisory group, comprised of a diverse group of distinguished leaders, has been assembled to provide unique insights and guidance as the firm prepares to enter its paid beta phase.  

    About 5150 Digital Marketing Group

    5150 Digital Marketing Group equips small to mid-sized investment managers with the automation and AI tools to thrive. Leveraging data analytics, technology innovation, and marketing automation, 5150’s integrated martech platform provides clients digital marketing, fund distribution, communications, and IR/PR solutions. This fully supported, outsourced solution levels the playing field for managers lacking the internal staff and technology to compete in the digital age.

    About Spring Mountain Capital

    Spring Mountain Capital is a private investment management firm, founded in 2001 by John L. (“Launny”) Steffens, that focuses on alternative asset investing, providing investors a wide range of attractive, risk-adjusted returns. The firm is organized into four investment groups: Growth Equity, Total Return, Private Capital, and Municipal Bonds. This combination provides the firm with expansive knowledge in each investment vertical, allowing the firm to take advantage of investment opportunities “in the gaps” where larger investors do not focus.


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