Digital marketing and communications provider acquires the assets of boutique fund distribution firm.
Phoenix, Arizona – November 2019 – 5150 Digital Marketing Group has acquired the AciesGroup, a boutique marketing and placement firm that has operated in fund distribution services since 2010.
While exact terms of the transaction were not released, 5150 has acquired the technology, proprietary investor database, workflow processes, marketing content and client base of AciesGroup. The acquisition was made using 5150 common stock, with the exception of two outstanding noteholder obligations, which 5150 agreed to satisfy within 90 days of the close of an anticipated Series A financing in late 2021 or 2022.
With digital distribution technology continuing to disrupt and transform the financial services industry, many small to mid-sized enterprises have sought the benefits of marketing automation only to find most solutions either to difficult to integrate or beyond their financial reach. Utilizing a platform approach, 5150’s digital technology provides marketing automation and communication solutions without the exorbitant cost-integration challenges or additional staffing often associated with digital adoption.
“Data-driven marketing and communications are changing the game of investor marketing, prospecting, and communications. 5150’s IPaaS platform puts sophisticated technology within reach of wealth and asset managers wanting to compete in the digital age.”
Joe Worden, Founder and CEO – 5150 Digital Marketing Group
Fusing the tangible assets of both firms with the intangibles from AciesGroup provides the combined firm a quicker path to its technology MVP. 5150 plans to develop a subscription-based martech platform, providing cost-effective path to data-driven marketing, fund distribution, and communications. With a vision to simplify the process of digital automation for wealth and asset managers of any size competing in the digital age.
Headquartered in Phoenix, AZ, the firm will spend most of 2020 designing and testing its MVP (minimally viable product) with a select group of asset and wealth managers.
About 5150 Digital Marketing Group
5150 Digital Marketing Group equips small to mid-sized investment managers with the automation and AI tools to thrive. Leveraging data analytics, technology innovation, and marketing automation, 5150’s integrated martech platform provides clients digital marketing, fund distribution, communications, and IR/PR solutions. This fully supported, outsourced solution levels the playing field for managers lacking the internal staff and technology to compete in the digital age.
