Platform designed to equip investment managers with data-driven marketing and communications.
Phoenix, Arizona – February 2020 – 5150 Digital Marketing Group announced the completion of Phase I of its initial integrated platform as a service (IPaaS) solution which has been designed specifically for asset and wealth managers wanting to capitalize on the benefits of digital distribution.
Using the assets acquired in the merger with AciesGroup, 5150 was able to develop a platform model to simulate the technology and services offering of its subscription-based business model.
The platform has been designed to integrate data management, CRM, and marketing automation into a platform-based service, providing small to medium-sized wealth and asset managers a simplified path to digital automation and fund distribution. The eventual goal of the IPaaS platform is to provide access to state-of-the-art marketing and communications technology.
“Our platform-based solution will level the playing field for small to mid-sized managers wanting to embrace the benefits of digital technology.”
Joe Worden, Founder – 5150 Digital Marketing Group
As the financial services industry continues to be transformed by digital technology, many small to medium-sized firms have found themselves on the outside looking in with available solutions either too expensive or difficult to manage. Leveraging a subscription-based, shared-cost approach, 5150’s martech platform provides digital marketing and communications automation without the cost, integration challenges, or additional staffing required by other solutions.
About 5150 Digital Marketing Group
5150 Digital Marketing Group equips small to mid-sized investment managers with the automation and AI tools to thrive. Leveraging data analytics, technology innovation, and marketing automation, 5150’s integrated martech platform provides clients digital marketing, fund distribution, communications, and IR/PR solutions. This fully supported, outsourced solution levels the playing field for managers lacking the internal staff and technology to compete in the digital age.
