Former BMO private banker brings decades of experience to the recently launched martech firm.
Phoenix, Arizona – June, 2021 – 5150 Digital Marketing Group announced that Ethan Frey has joined its Board of Directors as an independent director. The award-winning BMO private banker brings decades of legal, banking, and wealth management expertise to the recently launched digital marketing firm.
“We are pleased to have Mr. Frey join our board of directors” said 5150 Founder and CEO, Joe Worden. Ethan is an accomplished and pedigreed leader, completing his undergraduate and JD at Georgetown University, while becoming a four-time All-American and recipient of the Robert A. Duffey award for male scholar athlete of the year. “Ethan brings knowledge, experience, and a unique skillset to our board leadership,” stated Worden.
As the financial services industry continues to be transformed by digital technology, scalable personalized engagement has become a priority to remain competitive. Trends such as this are upending the traditional marketing blueprint the industry has relied on since the mid-1970s. Many small to medium-sized firms feel on the outside looking in, as most available automated marketing and communications solutions are either too expensive or too complex for smaller firms to embrace.
“5150’s focus on equipping small to mid-sized enterprises with the tools and technology to succeed in the digital age is an exciting undertaking, one that I am thrilled to be a part of,” stated Mr. Frey
Leveraging a subscription-based, shared-cost approach, 5150’s martech platform provides data-driven marketing and communications without the cost, integration challenges, or additional staffing required by other solutions.
About 5150 Digital Marketing Group
5150 Digital Marketing Group equips small to mid-sized investment managers with the automation and AI tools to thrive. Leveraging data analytics, technology innovation, and marketing automation, 5150’s integrated martech platform provides clients digital marketing, fund distribution, communications, and IR/PR solutions. This fully supported, outsourced solution levels the playing field for managers lacking the internal staff and technology to compete in the digital age.
