Digital enablement at your fingertips
Digital Bridge, our proprietary IPaaS platform, simplifies the path to digital transformation. With multiple packages and a la carte options available, 5150 can serve as a fully outsourced digital marketing department or can be used to enhance the efforts of an existing marketing team.
The Benefits of Platform Technology
The search for ideal clients begins by aggregating current and former client data into a single source. This process includes combining, cleansing, and restructuring client profiles into segmented audience groupings. This process profiles who a firm’s best customers are, who they are not, and where undiscovered opportunities exist.
Research & Discovery
This is where we uncover the marketable details of the target audience. Customer groupings are enhanced using client conversations, interactions, and surveys taken from members selected from each group. These enhanced profiles provide granular details and relevant insights into future investors.
Personas are generated from the enhanced profiles built in the process of data consolidation. Psychographic details, behavioral insights, and predicted personalities are added to each persona using artificial intelligence and predictive analytics. These proprietary investor personas allow marketers to a) personalize engagements to the communication styles and channel preferences of targeted investors, b) develop personalized, stage-specific content, and c) identify new prospects and networks with look-alike data.
Persona-specific playbooks are created to establish marketing, communications, conversion, and service advocacy strategies. Playbooks include communication recommendations, channel preferences, unique needs, and individual service expectations.
Creating, curating, and managing unique content requires an organizational system that can account for channel style, stage of the journey, investor intent, compliance status, backlinks, permissions, etc. Helping craft and curate multi-channel, stage-specific content is critical to any firm catering to digitally savvy investors. Intent-specific content connects and influences prospects and investors through each stage of the investor journey (Awareness, Research, Consideration, Conversion, and Advocacy). Our content management system provides quick access, compliance approval, and multi-channel repurposing.
Design, execution, and management of persona-specific marketing campaigns. Multi-channel strategies and tactics, created using stage-specific content, are rolled out for each persona.
We scale campaigns and communications through automation. Automation allows marketers to identify, connect, and influence qualified prospects at scale across multiple channels. Always-On functionality allows clients to deliver a personalized experience through every stage of the investor journey.
360° Client View
A 360° client view allows sales, marketing, and service teams to share client interactions and engagements. Delivering a high-touch investor experience becomes a reality through the use of a shared, dynamic CRM. The CRM helps managers guide prospects and investors through every stage of the investor journey.
Results data compiled from investor engagements provides unique insights into the online behaviors and decision-making nuances of various investor segments, creating value in the form of “network effect” for platform subscribers. Campaign data from platform users is compiled and analyzed across campaigns, allowing strategies and tactics to be refined and optimized “real-time” to improve outcomes.
The hardest thing about technology adoption is often making sure a team is using it properly. We take that problem off the table by providing clients with dedicated support teams to guide them every step of the way to digital enablement. While the platform lowers the cost of technology adoption by sharing the cost across multiple users, our dedicated support teams remove the internal adoption risk, while eliminating the need to recruit and hire technology talent.